Danny Edwards
Co-Editor
danny.edwards@extremereach.com@aDannyEdwards
Danny Edwards is the co-editor of shots and, alongside Jamie Madge, is responsible for the editorial output of shots and its events.
On My Radar: Chelsea Lupkin
Greenpoint Pictures director Chelsea Lupkin says she is pleasantly horrified by a film's marketing campaign, admits to crying at a monster movie, and explains why drifting's "smoking tires and impressive driving manoeuvres" has influenced her career.
Simply Business puts its best foot forward
A new campaign for insurance provider sees Simply Business take a Tina Turner classic and makes it their own.
How Signature's TikTok campaign is a sign of the times
A recent campaign for Signature, a British Sign Language charity, features a series of TikTok dance tutorials teaching viewers how to sign, countering the wave of incorrect sign language that has been spreading on social platforms. Sam Arnold, a deaf filmmaker and first time commercial director, helmed the campaign and he and producer Theo Youngstein tell us all about it.
Will Wightman's certain success
Picking up a YDA Gold Screen award in the Commercial category, BlinkInk director Will Wightman's campaign for Ore-Ida is a "super-weird" spot that celebrates the predictable. Here, he discusses Hollywood's Golden Age, embracing the unusual, and getting thrown into the deep end.
On My Radar: Emily Wilcox
Emily Wilcox, CEO of TBWA\Chiat\Day New York, talks Wes Anderson's whimsey, Sia's multi-dimensionalism, and advertising's sometimes unrecognised brilliance.
A love letter to NYC
A beautiful new short film celebrates The Big Apple through the eyes and ears of a non-native New Yorker, while also voicing the concerns of those she's left behind.
The waiting game
This new short film-cum-sketch from Romain Laurent highlights the brain-numbing, life-sucking experience of playing the waiting game.
Male tears should not be a crying shame
This new short film is a poetic ode to male tears, explaining why leaking from your eyes is not only nothing to be ashamed of, but something to be embraced.
LIAKH's artistic endeavour
Spindle director LIAKH picked up a YDA Gold award at this year's ceremony for his carefully curated and brilliantly comedic spot for the Sainsbury Centre. Here, he explains how the film is a "loveletter with a bit of darkness mixed in", and why comedy is hard.
Malcolm Pardon's unsettling imagery
A new promo for Malcolm Pardon is a cinematic but sometimes distressing video that strikes a balance between darkness and beauty.
On My Radar: Marcus Tortorici
Marcus Tortorici, director at Voyager, enjoys revisiting his passion for photography, was left breathless by Alex Garland's recent project, and cites a Coen Brothers masterpiece as having a "profound impact".
Greenpeace wants leaders to go the distance
A new campaign for Greenpeace looks to pressure governments into committing to a strong Global Plastics Treaty that will cut plastic production and end single-use plastic.
Danny Edwards is the co-editor of shots and, alongside Jamie Madge, is responsible for the editorial output of shots and its events. He has served on a variety of advertising award show juries including the AICP Awards, the Young Director Awards, the Epica Awards and the Music Video Awards, and has chaired events in Cannes as well as other leading festivals.
He has also written for media publications including Screen International, The Cannes Lions Daily and The Guardian. Danny hates musicals, loves comic books and is ambivalent towards Marmite.
On My Radar; Features; Profiles; New work